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Claire Hartnell's avatar

Couldn’t agree more. The point about social media is that it’s a cultural meme factory. That’s fine when it’s empathy building stuff like ‘sad Keanu’ but cultural evolution moves so fast that we are probably on generation 1 billion of these memes. And if we know anything about complex system states it’s that they lead to bifurcation NOT blending. This paper by Bibb Latane changed how I thought about the world. Here he models the impact of ‘influence’ in (imaginary) groups to show what happens after (by memory) 30 rounds of influence. Instead of blending of ideas, you see polarisation. More astonishingly, people’s views within the groups start to synchronise - even if this means flipping from one position to another: https://www2.psych.ubc.ca/~schaller/528Readings/Latane1996.pdf

Latane wrote all this before social media came anywhere near our lives but it anticipates social media to the letter. Obviously these behaviours in real world groups have many other feedback channels operating on them. People move schools, leave home, access books & entertainment. But on social media, we’re pinioned into our groups with no opportunity to see other views. If I were being generous, I’d say this is what Musk originally wanted to change about Twitter. But cynically, it’s now clear he just wanted to promote social conservatism because he felt the meme was under threat from strong counter-movements supporting racial, gender & identity equality (BLM, metoo & the protests against J k Rowling).

These sites need to be regulated by people who understand cultural evolution & meme transmission. Recombination of knowledge is extremely beneficial so the internet / social media have undoubtedly driven human creativity. But I simply can’t sustain the same attention for a difficult post about a paper on a tiny aspect of evolution as I can for a raging debate about economic policy. So we have to capture the good stuff while limiting the reproduction of emotionally salient stuff.

Edit: Once Were Warriors is stunning film. I remember it well, especially that line: “our people once were warriors …”

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